KATSEYE Gnarly, directed by Cody Critcheloe

“Boba tea - gnarly” Global girl group KATSEYE’s latest viral single opens with a lyric about our client’s product. With the girls and their fanbase in our target demo, and the group on the rise after Netflix’s hit series Pop Star Academy, this was the perfect opportunity to bring our “Get the Pop” campaign into pop culture.

JOYBA product placement in partnership with Interscope Records
Continued partnership with KATSEYE, the first US-based girl group to chart on the Billboard Hot 100 in 8 years
#1 Trending YouTube music video
Social posts, event activations, fan gifting and JOYBA spot featuring Gnarly